Privacy Policy

TrueAgri ("we", "us", or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

This policy applies to all information collected through TrueAgri, including our website, web application, and any related services. We are committed to complying with the Protection of Personal Information Act, 2013 (POPIA) and all applicable South African data protection legislation.

By using TrueAgri, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Platform.

We collect information that you provide directly to us, information we obtain automatically when you use the Platform, and information from third-party sources.

We use the information we collect for the following purposes:

• Provide, maintain, and improve the Platform and its features
• Process transactions and send related information, including invoices and receipts
• Create and manage your account, including authentication and authorisation
• Send you technical notices, updates, security alerts, and administrative messages
• Respond to your comments, questions, and customer service requests
• Monitor and analyse usage trends to improve user experience
• Detect, investigate, and prevent fraudulent transactions and other illegal activities
• Comply with legal obligations and enforce our Terms of Service
• Personalise and improve the Platform based on your preferences and usage patterns

We do not sell your personal information. We may share your information only in the following circumstances:

• With your consent: when you explicitly authorise us to share specific information
• Service providers: with trusted third parties who perform services on our behalf (hosting, analytics, payment processing, email delivery)
• Integrations: with third-party services you connect to your account (e.g., Xero), limited to the data required for the integration
• Legal requirements: when required by law, regulation, legal process, or governmental request
• Business transfers: in connection with a merger, acquisition, or sale of all or a portion of our assets
• Safety and security: to protect the rights, property, and safety of TrueAgri, our users, and the public

All third-party service providers are contractually obligated to handle your data in accordance with applicable privacy laws and our instructions.

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (TLS/SSL) and at rest
• Regular security assessments and vulnerability testing
• Access controls and authentication requirements for all team members
• Secure, encrypted backups of all platform data
• Monitoring and logging of access to sensitive systems

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining industry-standard protections.

We retain your personal information for as long as your account is active or as needed to provide you with our services. We may also retain certain information for legitimate business purposes, including to comply with legal obligations, resolve disputes, and enforce our agreements.

When you delete your account, we will delete or anonymise your personal information within 30 days, unless we are required by law to retain certain data for a longer period.

Aggregated, anonymised data that cannot be used to identify you may be retained indefinitely for analytics and platform improvement purposes.

Under the Protection of Personal Information Act (POPIA), you have the following rights regarding your personal information:

• Right of access: request a copy of the personal information we hold about you
• Right to correction: request that we correct or update inaccurate or incomplete information
• Right to deletion: request that we delete your personal information, subject to legal retention requirements
• Right to object: object to the processing of your personal information for certain purposes
• Right to data portability: request a copy of your data in a structured, commonly used format
• Right to withdraw consent: withdraw your consent to processing at any time, without affecting the lawfulness of prior processing
• Right to lodge a complaint: file a complaint with the Information Regulator of South Africa

To exercise any of these rights, please contact us using the details provided at the end of this policy. We will respond to your request within 30 days.

We use cookies and similar tracking technologies to collect and track information about your use of the Platform. Cookies are small data files placed on your device that help us improve the Platform and your experience.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Platform.

TrueAgri is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can take appropriate action.

Your information may be transferred to and processed in countries other than South Africa, where our service providers operate. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with POPIA requirements.

By using the Platform, you consent to the transfer of your information to countries outside of South Africa, subject to the protections described in this Privacy Policy.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the date at the top of this policy and, where appropriate, providing additional notice via email or through the Platform.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: